Ep. 52/ Why do we find things fun? (with Dr. Aaron Ahuvia)

Aaron Ahuvia, Ph.D., is a Professor of Marketing at at the University of Michigan and the author of THE THINGS WE LOVE: How Our Passions Connect Us and Make Us Who We Are. He is a research psychologist who has been ranked 22 in the world for research impact in consumer behavior, and is ranked in the top 2% of all scientists in the world across all disciplines by a Stanford University study. He is also nicknamed Dr. (Brand) Love. 

In this episode, we discuss what makes things fun and how we can teach ourselves to diversify our tastes and find fun in more things. 

Connect with Aaron Ahuvia at https://thethingswelove.com/